Dirty Snow

The future of winter sports is closely interwoven with the future of the climate. Rising temperatures and the ensuing loss of snow cover are shortening seasons, creating difficult and sometimes dangerous skiing conditions. Many ski resorts are struggling and some have already had to close.

Looking specifically at temperature changes during the main skiing season of November to March from 1970 to 2022, the average temperature in the Northern Hemisphere has now increased by a remarkable 0.43°C per decade.

Wherever we look, we see sport being used as an advertising billboard for polluting businesses that promote goods and services that cause disproportionate harm to the climate and environment. Whether it is fossil fuel companies, car manufacturers, or airlines, high-carbon advertising and sponsorships have become standard at every level of sport - from sponsorship deals with individual athletes, to elite-level international federations and tournaments.